Buyers will barely care. If it is time to get a new Mac or iPhone, then it is time. If you've waited more than two generations on the iPhone, then it will be a significant upgrade. If you are using an Intel chip based Mac, it will be a significant upgrade.
If all Apple is able to do is keep the price to the buyer the same as last year, that alone will be a major accomplishment.
If all Apple is able to do is keep the price to the buyer the same as last year, that alone will be a major accomplishment.