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At CES this week, AMD announced a suite of new chips for notebooks and desktop computers, with one notable announcement being the company's new AMD Ryzen 7040 series of processors for ultrathin notebooks that will compete with Apple's M1 Pro and M2 chips.

m1-pro-chip.jpg

The AMD Ryzen 7040 series of chips are "ultrathin" processors based on the 4nm process, and the highest-end chip part of the family is the Ryzen 9 7940HS. The Ryzen 9 7940HS has eight cores, 16 threads, and 5.2GHz boost speeds. Announcing the new chip, AMD CEO Lisa Su made bold claims about its performance, saying it's up to 30% faster than Apple's M1 Pro chip. In specific tasks, AMD claims the chip is 34% faster in multiprocessing workloads than the M1 Pro and 20% faster than the M2 in AI tasks.

amd-event-m1-pro.jpeg

One cornerstone of Apple silicon is energy efficiency, and in that area, AMD claims the new AMD Ryzen 7040 series will offer 30+ hours of video playback in ultrathin notebooks. Built directly into the series of chips is Ryzen AI, a dedicated AI engine embedded in the processor. AMD chips configured with Ryzen AI are 20% faster in AI tasks than Apple's M2 chip while being 50% more energy efficient, according to the company.

To showcase the new chip's performance, AMD compared the performance of a high-end Intel chip, the M1 Pro, and its new Ryzen 9 7940HS processor rendering an object in the popular application Blender. In the time-lapsed video shown on stage, the M1 Pro lags behind the Ryzen 9 7940HS in rendering the object.
amd-event-m1-pro-2.jpeg

AMD says it made its performance claims against a MacBook Pro with M1 Pro, 32GB of unified memory, and 1TB of SSD storage running macOS Monterey. The M1 Pro is not Apple's highest-end and most powerful chip for laptops, which is the M1 Max, and AMD did not compare its chip to the M1 Max.

It's worth noting that the M1 Pro is over one year old, while AMD's Ryzen 7040 series will start becoming available in commercial laptops in March 2023. In the coming months, rumors suggest Apple will announce its next generation of high-end chips, the M2 Pro and M2 Max, which will build on the performance of the M1 Pro and M1 Max for updated 14-inch and 16-inch MacBook Pro models.

Article Link: AMD Claims New Laptop Chip Is 30% Faster Than M1 Pro, Promises Up to 30 Hours of Battery Life
 
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If anything, it looks like Apple Silicon has really increased competition between the chipmakers. This is a great thing, something that was badly needed a decade ago.

It's worth noting that the M1 Pro is over one year old, while AMD's Ryzen 7040 series will start becoming available in commercial laptops in March 2023. In the coming months, rumors suggest Apple will announce its next generation of high-end chips, the M2 Pro and M2 Max, which will build on the performance of the M1 Pro and M1 Max for updated 14-inch and 16-inch MacBook Pro models.
If the M2 max comes out and outperforms AMD’s Laptop chip, then I would consider that the competition has caught up to Apple sooner than we thought they would.

If the new M2 max comes out and it lags behind AMD‘s laptop chip, that’s pretty bad for Apple, in my opinion.
 
If anything, it looks like Apple Silicon has really increased competition between the chipmakers. This is a great thing, something that was badly needed a decade ago.


If the M2 max comes out and outperforms AMD’s Laptop chip, then I would consider that the competition has caught up to Apple sooner than we thought they would.

If the new M2 max comes out and it lags behind AMD‘s laptop chip, that’s pretty bad for Apple, in my opinion.
again, lets see how these will be in real life...we already know how M1 family does...in general when it comes to windows laptops... always, but always my real life usage is around 40% less of what the company is promising at the event
I still trust Amd more than intel devices when it comes to windows..are more well rounded
When i use my 12th Intel laptop, in general is not a laptop but a mini desktop since almost all the time use it plugged in, not jut because of the performance loss but because in heavy lifting the battery life lasts around 1 hour..
 
If anything, it looks like Apple Silicon has really increased competition between the chipmakers. This is a great thing, something that was badly needed a decade ago.


If the M2 max comes out and outperforms AMD’s Laptop chip, then I would consider that the competition has caught up to Apple sooner than we thought they would.

If the new M2 max comes out and it lags behind AMD‘s laptop chip, that’s pretty bad for Apple, in my opinion.
Indeed, it's nice to see so much competition in the space again.

I do worry though that a lot of people who didn't live through the PowerPC era really have no idea just how bad it could get for us being on a different architecture though...

Hopefully the M2 Pro/Max will be good and the M3 Pro/Max will come soon and be even better, but I feel like Apple's going to have to do better about keeping a proper release cadence for Mac chips if it wants to keep up...
 
If anything, it looks like Apple Silicon has really increased competition between the chipmakers. This is a great thing, something that was badly needed a decade ago.


If the M2 max comes out and outperforms AMD’s Laptop chip, then I would consider that the competition has caught up to Apple sooner than we thought they would.

If the new M2 max comes out and it lags behind AMD‘s laptop chip, that’s pretty bad for Apple, in my opinion.
Neither Apple or AMD make chips
 
They used Cinebench. It's a terrible general purpose CPU benchmark. It measures the performance of CPUs for Cinemark which is a niche of a niche piece of software.

In general, Cinebench favors x86 cores because it uses Intel's Embree engine which is hand optimized for x86 instructions over many years.

See other reasons why Cinebench sucks as a general purpose CPU benchmark:
Geekbench is better. SPEC is the best.
 
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again, lets see how these will be in real life...we already know how M1 family does...in general when it comes to windows laptops... always, but always my real life usage is around 40% less of what the company is promising at the event
I still trust Amd more than intel devices when it comes to windows..are more well rounded
When i use my 12th Intel laptop, in general is not a laptop but a mini desktop since almost all the time use it plugged in, not jut because of the performance loss but because in heavy lifting the battery life lasts around 1 hour..
I agree, of course wait for actual real world usage to do a true comparison and not rely on the marketing, which is often misleading at best.

But, if AMD's claims are even kind of true, this makes Apple look bad, imo. Apple was the top brand for their AS laptop performance, especially when it came to battery life, if AMD is getting close to Apple's battery life while maintaining as high or higher performance, it just doesn't look good.
 
Just in time for the M2 Pro to come, with the same speed at much better efficiency.
 
30% faster at a cherry picked task while not normalizing for power is meaningless. Similar to how Intel likes to boast about amazing peak performance which can be sustained for a ms. Notice that despite all these claims about superior efficiency, by both x86 vendors, we don't see many fanless x86 thin and light notebooks that can edit video as well as a MBA. We also don't see x86 equivalents to an M1 Ultra that can fit into a Mac Studio sized case with similar acoustic profiles.
 
I agree, of course wait for actual real world usage to do a true comparison and not rely on the marketing, which is often misleading at best.

But, if AMD's claims are even kind of true, this makes Apple look bad, imo. Apple was the top brand for their AS laptop performance, especially when it came to battery life, if AMD is getting close to Apple's battery life while maintaining as high or higher performance, it just doesn't look good.
i think if indeed Apple delayed the M2 pro/max just in time for 3nm mass production, i think we should not be worried
But this, is beautiful, it pushes Apple further
 
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